Daily Union (Monthly, Korea News Newspaper) [Issue_DIG UP] Ju-un Journalist | The headquarters of Compos Coffee (CEO Kim Jin-sung, Compos Coffee) has transferred 2 billion out of 6 billion won in advertising costs for V, a member of BTS (BTS), to franchise owners, sparking controversy.

Compose Coffee, which launched in 2014 as a low-cost coffee franchise and approached customers, is known to have 2,414 franchises nationwide.

On December 20, 2023, Compose Coffee selected BTS member 'V' as its model, saying, "Compose Coffee, which is about to mark its 10th anniversary, is selected as a brand model."

At the same time, BTS member "V" announced that it would share the model advertising expenses with franchisees.

On December 28, 2023, Compose Coffee was found to charge customers 1,000 won more per drink when they use the store.

Therefore, if you pick up a cup of Americano, you will pay 1,500 won, but if you drink coffee at Compose Coffee Store, you will pay 2,500 won.

Compose Coffee won the grand prize in the coffee shop category at the 2023 National Brand Awards held at Lotte Hotel Seoul on April 5, 2023.

Does the details of the Korea National Brand Awards include "passing advertising costs to merchants and paying 1,000 won for customers drinking coffee at stores"?

ESG management for sustainable future development of companies that have received the Korea National Brand Awards can find core values in the authenticity of showing corporate social responsibility to franchisees and customers.